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Wallaroo on the Loose in New York
Did you know a wallaroo escaped a zoo in New York? Well, it happened…. In 2009, a wallaroo escaped its cage in a town called Chittenango (400 kilometers west of Manhattan). It was about 3 feet tall,...
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Brand Madness 2015
Tweet It’s that time of year again – conference tournaments have just wrapped up, and teams have punched their tickets to “The Big Dance” that is the NCAA Men’s Basketball Tournament. Perennial...
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Tool Marketing – How to Effectively Use Interactive Tools to Build Your Business
Tweet Content marketing is all the rage these days. And for good reason. Creating high quality content and coupling it with a solid link building and/or social outreach strategy can be very effective....
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MLB Team Twitter Account Power Rankings: Who’s Engaging With Fans?
Tweet The grass is cut. The gates are open. Vendors are preparing for the sale of overpriced goods. It’s baseball season folks, and nowhere is this more apparent than the sensationalist medium for...
View ArticleBraid Workshop Presentations: An Intro to Marketing
ICYMI: The second month of the Braid Women’s Entrepreneurship Workshop series was held at Wallaroo Media. Our presenters, Adam Durfee and Jeff Rose, spoke on digital marketing, why it is hugely...
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ICYMI: The third month of the Braid Women’s Entrepreneurship Workshop series was led by Dani Abbott, lead social and digital brand strategist for Wallaroo Media. Below is her presentation from March...
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3 Ways Your Business Can Benefit from Pokemon GO
Unless you spent the last week hiking in the Himalayas or galloping through Greenland, you’ve certainly been exposed to Nintendo’s Pokemon franchise reboot in the form of Pokemon GO. The mobile app has...
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Why Advertising on Snapchat is Better Than Advertising on TV, And Why You...
Advertising on Snapchat is more effective, and a better long (and short) term strategy, than advertising on TV. I will convincingly make the case in this article. TV Advertising – A Dying Breed...
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